Wanted to share insights from Dr. Michael Braungart on circular economy. My focus this Spring in post-graduate work is centered on application of circular economy theory in supply chain optimization.
The passage below is from ICR (2007) 7:152–156 – DOI 10.1007/s12146-007-0020-2 – © ICR 2007 Published online: 28 November 2007.
Instead of downcycling this approach is all about upcycling. It doesn’t seek to eliminate waste or produce zero emissions. Instead it focuses on maintaining (or upgrading) resource quality and productivity through many cycles of use (and in doing so, it achieves ‘zero waste’ along the way). The difference between the two strategies of cradle-to-grave and cradle-to-cradle are very important. Strategies focused on achieving ‘zero waste’ do not create sustainable cradle-to-cradle cycles. But eco-efficient cradle-to-cradle cycles do achieve zero waste. How they achieve their goals is also different. ‘Zero waste’ cradle-to-grave strategies emphasize volume minimization, reduced consumption, design for repair and durability and design for recycling and reduced toxicity. On the other hand cradle-tocradle strategies design products and industrial processes so that every single one of their ‘outputs’ becomes a nutrient for another system – designed to be re-used – to create a perpetual cycle where resources are either maintained or ‘upcycled’.”.